Why foundation

By Founders, For Founders

It takes deep domain knowledge, a passion for problem-solving, and a healthy dose of courage to start a business - but that’s not enough: you’ve got to consistently generate demand to be successful. Founders have million things on the to-do list, and often lack the time and expertise to succeed with a DIY creative teamspace. Our founder & creative director, Carl Thompson, spotted an opportunity to help entrepreneurs by getting involved early and building the foundations (get it?) for long-term success. And so Foundation was born: the complete creative team for early-stage businesses with big dreams.

Design led process

Every project executed with the same design-led approach to produce beautiful and effective assets.


We put your customer at the heart of everything we deliver, adapting to each unique situation and behaviour.

Empathy at our core

Deep discovery lets us empathise with and truly understand your target audiences so we can deliver collateral with impact.

Your strategic partner

We’re part of client teams, providing flexible, dynamic, ongoing support: not pump-and-dump agency work.

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